TMD Marine

Project Outcomes

The redevelopment of TMD Marine’s website was a rewarding process that emphasised a working relationship based on trust between both teams. TMD Marine placed their confidence in Wakeford Digital to lead the design and assist with the content, providing input and being satisfied with the proposed concepts and structure.

Improved Design

We feel the new design not only reflects the professionalism of TMD Marine but also reinforces their leadership position within the marine industry. All visuals and functional aspects of the website remain true to the client’s existing branding, however we extend upon this to utilise the colours and layout across the whole site to create a cohesive and recognisable online presence.

Enhanced Secondary Pages

One of the key improvements was the expansion of secondary pages. Previously, these pages provided only basic information. Now, each page is more thoroughly detailed, with clearly organised subheadings to enhance user experience. This allows prospective clients to easily navigate through the different areas offered by TMD Marine and find the relevant information they need with minimal effort. 

Search Engine Optimisation (SEO) Focus

While not as an important focus for this project, as with every website development in Tasmania by Wakeford Digital, a sound search engine optimisation strategy was implemented. This includes elements such as properly formatted heading structures (H1, H2, H3 tags), optimised meta titles, and relevant keywords embedded naturally within the content; as well as attention to site speed and load times as well as mobile and tablet responsiveness. This attention to SEO ensures that the website is not only user-friendly but also primed for better performance in search engine rankings.

Additional Features and User Experience

In addition to the improved service pages and SEO Hobart enhancements, the website now boasts a more intuitive navigation structure, making it easier for users to explore TMD Marine’s offerings. 

Another key element was enabling the client to make ongoing and regular additions to the website, such as updating the featured catalogue products as well as the supplier PDF’s and stockists.

The inbuilt Webflow editor makes this incredibly easy to do, which is another benefit and testament to our web design Hobart process.

Positive Initial Results

Since launching the redeveloped website, the early feedback has been overwhelmingly positive. 

From the redevelopment alone, organic traffic grew by over 125% thanks to the improved technical SEO structure.

The enhanced user experience and optimised content have also positioned the company in a better place to attract and engage more potential clients, while the client has also already made some additions and changes to the content.