Frequently Asked Questions

We often use Crazy Domains and Go Daddy to register a domain name, then use our technical skills to link your website to your new or existing domain.

You can purchase a domain yourself if you'd like to keep this in house, or we can do this for you.

We use Webflow's in-built hosting to store the files that make up a website.

Sometimes - other platforms require you to host files externally, meaning you have to export everything manually each time you want to update your website. This opens up the opportunity for errors if files aren't organised in an appropriate way, has additional security vulnerabilities not to mention the additional cost.

Using Webflow's hosting means that that everything is managed in one place, making things simple along with using a fast and secure server.

It also enables the editor and content management system - allowing changes and updates to be made easily and quickly.

You can learn more at https://webflow.com/hosting

We offer a range of solutions based on what each client requires when it comes to ownership, that said most of our websites sit under Wakeford Digital's Webflow account.

This is done to reduce the cost to clients and make things as easy as possible.

You'll have access to the website via the client Editor, which enables you to do most if not all of the basic tasks you'll require to maintain your website.

If you want complete ownership, this is completely fine - we can transfer your website over to your own Webflow account giving you 100% access to the website (the only reason we don't do this for every client is that 90% of the time, they don't need to see the developer side of Webflow - we like to keep things simple!).

It's important to note each website is different based on specification and requirements.

As a general rule of thumb, it takes around six to eight weeks to create a website that is ready to publish live.

Some aspects that can affect timeframes however include receiving content from a client, requested amendments as well as additional or advanced features etc.

While we focus on website design, we can assist clients who also need help setting up an email address.

We don't advocate for one system over another, however we're really comfortable both setting up, and using, Gmail through Google's GSuite. We link this in with the clients domain so you can have specific emails. We've also found it an affordable, reliable service.

*Update: We've just written this blog post on how you can setup your own business email using your domain name and Gmail.

This is a great question and a common one! You can do around 80% of the necessary tasks yourself such as editing existing content, adding new blog posts, changing images etc.

There are somethings that Webflow doesn't easily enable, such as adding new pages or menu links - but there's a good reason, and work arounds to most drawbacks.

You can read more about it on our specific blog post on What You Can And Can't Do With Webflow's Website Editor.

We define SEO, or search engine optimisation, as a combination of strategies you can perform on your website that aim to improve the experience for both visitors and search engines.

SEO is an effective tool that small businesses and not for profit organisations can tap into and has a range of benefits including improving search engine rankings and traffic to your website as well as increased brand awareness.

We've written a comprehensive post on SEO for small business in Tasmania which breaks down the benefits a bit more and how you can leverage SEO.

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Generally, the impacts of good search engine optimisation can take between 3-6 months to see online - however this depends on how much competition there is, what industry your business is in and other factors.

Unfortunately 'ranking number one on Google' isn't something that can happen overnight or can ever be promised.

At Wakeford Digital, we're about creating campaigns that are achievable and can maximise the benefits SEO may have for your business.

At Wakeford Digtal, we love seeing the benefits a considered SEO campaign brings to businesses in Tasmania.

Our comprehensive SEO analysis is done by hand (not by bots) which informs your current standings, then we use our knowledge and SEO expertise in Tasmania to develop strategies and tactics - all of which are measured to ensure results can be tracked.

This includes on page SEO strategies, such as keyword and search terms, as well as off page SEO including meta titles, descriptions and technical elements like image optimisation.

We also provide video reports on a monthly basis to break down the work done - as well as the most important bit, the progress.

Unfortunately it's near impossible to guarantee anything with SEO due to a range of external factors, particularly that number one ranking for competitive keywords.

While number one ranking is a positive, if the website content and visitor experience behind that website isn't great - then this position wont be sustainable.

Wakeford Digital identify real opportunities that can benefit your business and implement strategies to help achieve these goals. We've seen some excellent SEO results including top positions for terms such as 'trout fishing season Tasmania' and our own 'website design hobart' (yep, search it!)

When 9/10 online enquiries start with search engine searches - getting found in search engines is as important as ever.

Most if not all Tasmanian businesses can benefit from SEO including getting found in front of your competitors, increasing traffic and improving sales of your products and services.

If you're interested in learning more, we've written a specific post on whether Tasmanian businesses need SEO in 2022.

Social media advertising is the practice of using social media platforms such as Facebook, Instagram, Twitter etc. to promote your products, services, or your brand overall.

It involves creating and running ads (such as images, videos and promoted links) to reach a specified targeted audience, as well as increase brand awareness, drive traffic, and ultimately boost sales.

You can also check out our social media advertising Hobart services.

For small businesses, social media advertising is important as it provides an often highly cost-effective way to reach a large audience - particularly one that isn't already associated with your brand.

Social media advertising allows for targeted advertising too, meaning you can reach potential customers based on certain demographics, interests, behaviours, etc. It's also a great way to engage with customers, build brand loyalty, and track the effectiveness of your marketing efforts.

Great question - social media advertising, particularly for businesses in Hobart and Tasmania, can be a really beneficial way to significantly increase your brand's visibility, engage with a wider audience, and drive targeted traffic to your website, leading to increased sales and customer engagement.

If you're wondering about specific ways that social media advertising can be used to meet your business goals, feel free to get in touch and discuss your project.

We currently create tailored advertising campaigns on various platforms, including Facebook, Instagram, depending on where your target audience is most active.

One of the key benefits of social media advertising is the ability to target key demographics and users.

Through our social media advertising Hobart services, we can target specific demographics, interests, and behaviours to ensure your ads reach the most relevant audience.

We tap into a variety of different analytics tools to track key performance indicators for each social media campaign - such as engagement rates, click-through rates, conversion rates, and ROI (or return on investment) to measure the success of each campaigns.

This is often coupled with other metrics, such as website analytics and search data to further compliment our social media advertising efforts.

All in all, each social media campaign will have a goal - such as to generate leads - so we always come back to this key goal and the metrics associated with it

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Currently, we don't offer social media management services in Hobart - however work alongside some fantastic businesses and freelancers that offer comprehensive social media management services.

Get in touch via our contact page if you're after social media management for your business.

We offer a range of videography services including corporate videos, promotional content, event coverage and more. A key feature of our Hobart videography services is that they can be tailored to meet your specific needs and budget.

We work closely with clients who are after some additional assistance to develop concepts and scripts that align with your brand message and goals. If you've got a specific idea in mind, get in touch with us via our discuss a project page.

The production time can vary, often depending on the complexity of the project.

That said, we strive to deliver high-quality videos in a timely manner, with straightforward event videography captures turned around within 24 hours, while feature videos often take a 3-5 days.

Our wedding videography Hobart services take around 1-2 weeks for turn around of shorter footage - with a little longer for the full feature outcomes.

Absolutely, we offer video marketing through our smaller to medium scale social media advertising Hobart services to help you distribute and promote your videos across various channels, ensuring maximum visibility and engagement.

We also work closely with a larger social media advertising business for clients who want to further maximise their reach through online advertising.