Faster, clearer and simpler analytics for businesses with Humblytics

While platforms like Google Analytics are powerful, they often come with complexity...
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At Wakeford Digital, we recently discovered and have been utilising Humblytics, which has given us the ability to more easily access important analytical data such as visitor counts, page views, and conversion data, all in one place.

Importantly, Humblytics has helped us avoid data overload while still providing the essential metrics.

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Simplicity and clarity in Analytics

We've found in our ongoing use of Humblytics is that what sets apart is its simplicity.

It’s not just about tracking visitors; everything is clear, concise, and easily accessible. There's no need to dig through endless reports to find key metrics—it’s all laid out in one place.

This is especially beneficial when we’re making quick decisions for client sites, such as Trout Tales Tasmania, where we can instantly see and convey elements such as, for example, which pages are getting the most traction or which need further optimisation.

Detailed Insights for Optimisation:

Another of the standout features of Humblytics is the depth of insights it offers beyond just visits and page views.

We can easily pinpoint specific areas of a site where users are interacting, such as which links or buttons are being clicked or which form submissions are coming through.

This level of detail has been invaluable for us, particularly from an SEO Hobart standpoint, allowing us to identify underperforming pages and optimise them, while further improving successful pages.

Continuing the example above on the Trout Tales Tasmania website, we can seamlessly track the customer journey—from the homepage through to the packages page, with this insight enabling us to focus on ensuring that the main goal (package enquiries) is met, rather than just focusing on page views.

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A/B Testing for Landing Pages:

Another feature we’re excited to explore in Humblytics is its A/B testing capability.

This allows us to test different variations of landing pages, which helps identify which version performs better in terms of user interaction and conversions.

For our SEO Hobart clients, such as Trout Tales Tasmania, this means we can continually refine and improve key pages to boost overall conversion rates. This optimisation process is crucial for ensuring that we deliver the best possible results.

Device, Location, and Referral Insights:

The other key feature we particularly value with Humblytics is the ability to see which devices and browsers users are on, alongside their geographic locations.

While other analytics platforms like Google Analytics provide similar data, Humblytics simplifies this by presenting it all in one place.

This allows us to ensure that our clients’ sites are fully optimised for mobile users and different regions. Additionally, referral tracking helps us identify where traffic is coming from, which is crucial for refining SEO campaigns and enhancing traffic from organic search.

Conversion Rate Tracking and Date Filtering:

One feature we frequently use in Humblytics is the ability to filter data by specific date ranges. Whether it’s the last 24 hours, seven days, or 30 days, this helps us quickly spot trends and changes in traffic patterns.

Conversion rate tracking is also a valuable tool, allowing us to see how many visitors are turning into leads or customers. For new clients, we use this data to assess which marketing channels are performing best—be it direct traffic, social media, or organic search.

Client Dashboard Sharing:

We, along with clients, also really appreciate the ability to share the analytics dashboard directly.

This transparency allows clients to see their website performance in real time, including visits, conversions, and page-specific insights. It eliminates the need for lengthy reports and keeps them engaged in the optimisation process.

At Wakeford Digital, this has been particularly beneficial, as clients can easily monitor the results of our SEO campaigns and website improvements.

In Conclusion:

In summary, Humblytics has become an essential tool for us at Wakeford Digital. Its simplicity, combined with in-depth insights and A/B testing, enables us to make data-driven decisions faster and with more clarity. Whether it’s tracking visitor interactions, optimising pages for conversions, or ensuring our clients’ sites are fully mobile-friendly, Humblytics consistently delivers. We’re looking forward to exploring even more of its features, like A/B testing, to further optimise our clients’ websites and drive better results.