Writing compelling, SEO-friendly YouTube descriptions can be time-consuming - especially for small business owners, bloggers and content creators who frequently upload videos.
As we're in 2025 now however with AI being the trend word (DeepSeek anyone?), AI transcription generators like Descript AI and ChatGPT can streamline your workflow and generate high-quality video descriptions in minutes.
Dominic, owner of Wakeford Digital a Hobart web design and digital marketing agency, shares, "One of the biggest pain points for content creators is writing descriptions that are both engaging but also optimised for SEO so that you can get your videos found via search."
"Many end up either skipping this step or rushing through it, which can impact video performance, so by integrating AI tools like Descript and ChatGPT, you not only save time but also ensure your content is working for you long after it’s published."
Looking for a quick overview? The video below walks through a simple process for generating YouTube descriptions using AI tools.
In it, we demonstrate how to transcribe video content with Descript AI, refine and optimise it with ChatGPT, and format it for better readability and engagement. By following these steps, you can create high-quality descriptions with minimal effort.
Before we jump into the AI-powered process, here’s why YouTube descriptions are important:
SEO Boost: Well-crafted descriptions help videos rank higher for relevant search terms
More Clicks and Views: A clear and engaging description helps viewers understand the content before clicking
Better Discoverability: YouTube uses descriptions to categorise and recommend videos
Saves Time: AI can generate structured descriptions faster than manual writing
Dominic explains, "YouTube descriptions aren’t just a formality but they also play a huge role in search visibility. A well-structured description can improve rankings, encourage engagement and particularly as we've seen in the Trout Tales Tasmania video case study, even drive conversions.
"The problem is, most creators don’t have the time to write optimised descriptions for every video.... and AI simplifies this process."
Among it's many other uses, Descript AI is a transcription tool that automatically converts speech into text.
It also allows users to edit video and audio by editing the transcript, making it useful for content creators.
Dominic adds, "Descript AI doesn’t just transcribe—it lets you clean up and refine content before moving to the next stage. This removes the need to manually listen and type out everything, which is a massive time-saver."
Having a clean transcript makes the next step of generating a YouTube description much easier and with just a few additional steps, you can transform this text into a well-structured description ready for publishing.
Now that we have the transcript, we’ll use ChatGPT to format and optimise it for YouTube.
"From the transcript provided, generate an engaging YouTube description based on the transcript below. Make it SEO-friendly and structured."
To speed up this process even further, you can create a Custom GPT that understands your preferred format, tone, and style.
This eliminates the need to prompt ChatGPT from scratch every time, allowing you to generate descriptions that are consistently structured and on-brand with minimal input.
"This step is where AI really helps," says Dominic. "Instead of starting from scratch, you get a structured draft that’s already close to what you need. You can tweak it to fit your style, but most of the work is already done."
"Particularly here with our clients at Wakeford Digital, we also find that using the transcript to generate the descriptions helps add personal inflections, tone, terminology and references into the content - helping it to stand out or not sound robotic."
Using ChatGPT ensures that your descriptions are engaging and informative while also being SEO-friendly.
Now with the textrefined, it’s time to focus on optimising titles and calls-to-action.
Ask ChatGPT:
"Generate five title variations using the transcript."
Examples:
A strong description should include a call-to-action to encourage viewer engagement. Examples:
Adding a well-thought-out title and CTA can make your video more appealing to viewers, increasing engagement and retention. AI-generated descriptions allow you to structure these elements effectively without spending extra time crafting them manually.
Now that your description is ready, upload it to YouTube:
#FlyFishing #TasmaniaFishing #FishingTips
Formatting ensures that your description is easy to read and visually appealing. This final step ensures your video is well-presented and optimised for search and engagement.
Using AI tools like Descript AI and ChatGPT can significantly reduce the time it takes to create compelling, SEO-friendly YouTube descriptions.
With a clear workflow in place, content creators can focus on producing high-quality videos rather than spending unnecessary time writing descriptions manually.
Custom GPT models can also make this process even more seamless by providing structured outputs that match your preferred format.
By implementing this AI-driven approach, you ensure that your YouTube content is both accessible and optimised without requiring additional resources. This method not only saves time but also improves your video’s visibility, engagement, and overall impact.
Have you used this technique? Let us know by sharing your videos with us. Thanks for reading!
Learn how to create optimised YouTube descriptions in minutes using AI tools like Descript AI and ChatGPT - with our step-by-step process to streamline content creation.
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