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Retreats Tasmania
Retreats Tasmania was in a predicament where their digital presence didn’t mirror the professional property management services they offered. Their existing website was underperforming to compete in search engine rankings established by industry peers and thus, they were not harnessing their full online potential. The critical mission was thus to transform and elevate their online presence, enhance search engine rankings for crucial keywords and, importantly, boost customer enquiries.
View live project →In collaboration with the Retreats Tasmania, a tailored and affordable SEO campaign was employed.
This included a sequence of strategies designed to build upon each other, enhancing the company's online presence with each phase and pushing further into the short-stay accommodation market. These steps included:
Step 1: Foundations and Technical SEO
Comprehensive website audit
Technical on-page SEO adjustments
User experience and navigational enhancements
Step 2: Content Development and On-Page Optimisation
Targeted keyword integration
In-depth service page expansion
Blog strategy implementation for ongoing engagement
Campaign 3 Overview: Off-Page SEO and Visibility Expansion
Boosting local SEO efforts
Enhancing online presence through directory listings
Social media posting to support SEO initiatives
Each stage was carefully crafted to improve Retreats Tasmania’s online footprint as well as drive meaningful engagement with their audience.
For those wanting more information, let's jump in:
For the first phase of the Hobart SEO campaign, we honed in on establishing a holistic and robust foundation for long-term digital growth.
The campaign began with a thorough investigation into the online landscape of Tasmania’s short-stay market - including detailed competitor analysis and comprehensive keyword research were instrumental in revealing opportunities and gaps in content that Retreats Tasmania could leverage.
This deep dive laid the groundwork for our targeted content creation, optimising the visibility and search-ability of Retreats Tasmania's offerings.
Following this, a series of technical SEO adjustments were made to the Retreats Tasmania new website development to optimise existing pages and develop new content, specifically targeting the identified keywords to enhance search visibility and user experience.
We bolstered the authority of existing high-performing pages and introduced new, optimised content, paving the way for subsequent phases of our SEO strategy.
In step two, we worked with Retreats Tasmania to amp up their online presence through strategic content development and on-page optimisation.
By integrating targeted keywords into the fabric of their newly expanded service pages, they created a richer, more informative user experience.
The service pages (i.e. property management, property assessment and property onboarding) were improved with targeted keywords and headings in appropriate places that resonate with the local market.
We also focused on expanding blog content, aiming to keep the audience engaged with regular updates and insights into the industry, thus bolstering their online authority and presence; and establishing Retreats Tasmania as a knowledgeable leader in the bustling Hobart short-stay market.
This phase was pivotal in enhancing their website’s substance and SEO stature.
For step three, our focus took the SEO efforts beyond the website, focusing on amplifying their visibility across the web.
A key component was optimising directory listings to widen their digital footprint, increase quality backlinks and ensure consistency of their brand’s information across platforms.
Additionally, we helped the Retreats Tasmania team leveraged social media channels (primarily Google Business Profile) to create a synergy with their SEO initiatives, sharing content that drives back to the website and engages with a broader audience.
This multifaceted approach to digital marketing in Hobart aimed to increase their online presence and attract more potential clients from various digital avenues.
The results of the Retreats Tasmania SEO campaign have been impressive, with a considerable increase in organic traffic and a boost in keyword rankings.
The detailed metrics and outcomes reflect the effectiveness of the comprehensive SEO strategies implemented, with key highlights including:
Enhanced Keyword Ranking: The site's keyword coverage swelled by an impressive 1,660%, with a key advance in both primary and secondary keyword positions.
Improved Website Engagement: Metrics from Google Search Console reveal a significant uptick in clicks and impressions, indicating a growing visitor trust and interest in the site.
Surge in Organic Traffic: A notable 266% increase in organic visits was observed, bolstered by strategic directory enhancements.
Increased Organic Traffic Proportion: Organic search went from the least to the most substantial source of site traffic, demonstrating a 300% rise post-campaign.
The Retreats Tasmania digital marketing campaign led to substantial business growth with improved user experience and visibility.
But, what about business growth?
The SEO efforts translated into a measurable rise in inquiries, signalling considerable business expansion.
Retreats Tasmania witnessed a notable increase in submissions through the dedicated enquiry page, reflecting the effectiveness of the digital marketing campaign.
This surge in contact can be directly correlated with the heightened visibility and enhanced user experience delivered through the strategic SEO initiatives.
We love that the collaboration between Retreats Tasmania and Wakeford Digital has significantly enhanced the brand's digital presence, leading to increased inquiries, better engagement, and substantial business growth.
The project demonstrated the impact of a well-executed digital SEO strategy in the Hobart property and accommodation market, showcasing how thoughtful website design and SEO can improve online presence and drive business success.
Through careful planning, content creation and continuous optimisation, we were able to drive significant growth for the local business... however it's important to note that every business is unique, and so are its challenges and opportunities in the digital landscape.
If you're a Hobart-based business curious about your website's SEO performance, we invite you to take advantage of our free SEO analysis - where you can Gain insights, understand your current standing, and explore the potential for growth through a free video overview.
Alternatively, if you're considering embarking on an SEO Hobart services project for your business, reach out to us to discuss your project. Let's collaborate and craft a success story tailored for your business.
Learn how local fly fishing business Trout Tales Tasmania grew off the back of a foundational SEO campaign, improving bookings by a massive 567%.
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