It's 2025 now, and when it comes to being online we're living in a world where digital presence can make or break a business.
Thus, effective digital marketing strategies are essential for standing out and attracting customers.
For service providers like Rock Electrical, a local electrician in Hobart, a robust online presence is vital for reaching potential clients and showcasing their expertise.
Digital marketing goes beyond visibility; it’s about crafting a user-friendly experience that resonates with the target audience and drives inquiries.
Rock Electrical approached Wakeford Digital with the aim of redeveloping their existing Hobart website design, which while informative, lacked a clear structure and visual appeal.
The primary focus of the digital marketing campaign was to enhance the website's usability and optimise it for search engines, ultimately driving more inquiries and improving the overall user experience.
Services delivered for Rock Electrical include:
This case study outlines the strategic approach taken to achieve these objectives and the measurable outcomes that followed.
Rock Electrical is a Hobart electrician, offering a wide range of electrical solutions for both residential and commercial clients.
Their services include residential electrical installations, solar system installations and maintenance, commercial electrical services, switchboard upgrades, and electric vehicle charger installations. Rock have a commitment to quality and customer satisfaction, aiming to provide reliable and efficient electrical solutions tailored to the needs of their clients.
The Rock Electrical project faced several challenges, particularly among a competitive marketplace as discussed earlier:
The first step in the digital marketing campaign was to redevelop Rock Electrical's website.
This involved a comprehensive structural overhaul to create a more organised and user-friendly experience. Key actions included:
Streamlined Navigation:
The website's menu was redesigned to include clear categories for each service offered, making it easier for visitors to find what they were looking for.
For example, separate pages were created for services like solar installations and switchboard upgrades, allowing users to access specific information quickly.
Contact information was prominently displayed, along with a “Get a Quote” button on every page to facilitate quick inquiries.
Visual Enhancements:
The new design incorporated a modern aesthetic that aligned with Rock Electrical's branding.
A mix of imagery, icons, and content was used to break up text and create a visually appealing layout. The homepage was structured like a contents page, providing an overview of services, testimonials, and blog posts.
Content Organisation:
Instead of having a few service pages with excessive information, the website was restructured to include dedicated pages for each primary service.
This not only improved user experience but also enhanced SEO by allowing for targeted keyword optimisation.
For example, the switchboard upgrades page was optimised with relevant keywords and detailed descriptions of the services offered.
After the website redevelopment, the focus shifted to optimising Hobart SEO of the site.
Following extensive keyword and competitor research, the SEO stage involved several key strategies:
Homepage Optimisation:
Firstly, the homepage was optimised for the primary keyword “electrician Hobart.” We identified this as the primary keyword, and while competition is tough for this, we wanted to ensure that it was in a position to rank for this.
Optimising for this included updating metadata, headings, and content to align with SEO best practices.
Competitor research informed the content strategy, ensuring that Rock Electrical's homepage was competitive in terms of word count and relevance. For example, the homepage content was expanded to include local keywords and phrases that potential customers might use in their searches.
Service Page Development:
Individual service pages were created for each of Rock Electrical's offerings, such as solar installation and switchboard upgrades. Each page was optimised with relevant keywords and comprehensive content to establish authority in the industry.
For instance, the solar installation page included detailed information about the benefits of solar energy and the installation process.
Blog Strategy:
A blog was also introduced to provide valuable content and improve SEO.
Topics were chosen based on seasonal relevance and keyword opportunities, allowing Rock Electrical to rank for more keywords and drive additional traffic to the site. For example, blog posts like “Top Solar Maintenance Tips for Summer” not only provided useful information but also linked back to relevant service pages, enhancing internal linking and SEO.
The digital marketing Hobart campaign for Rock Electrical has yielded significant results, demonstrating the effectiveness of a strategic approach to website redevelopment and SEO.
Traffic Growth:
Website traffic increased from an average of 1-2 visits per month to over 50 visits per month by late 2024.
This growth reflects the improved visibility and user experience of the new website.
Keyword Ranking Improvement:
The number of organic keywords increased from 14 to 110, with notable improvements in rankings for key terms. For example, “electrician Hobart” rose to position 8, while “switchboard upgrades Tasmania” achieved position 1.
Increased Inquiries:
Josh from Rock Electrical reported an immediate boost in inquiries following the website launch, particularly for the EV vehicle installation service. This demonstrates the direct impact of the digital marketing efforts on business growth.
The journey with Rock Electrical highlights the importance of a well-structured digital marketing strategy that combines website redevelopment with SEO optimisation. Through careful analysis and research, we were able to inform the website's structure and content, leading to significant improvements in keyword rankings and website traffic.
While Rock Electrical may not yet rank number one for all primary keywords, the holistic improvement across secondary keywords has resulted in increased traffic and inquiries. The enhanced professional presence of the website has instilled trust in potential customers, ultimately leading to more inquiries and business growth.
If you're a business looking to improve your digital marketing presence, let’s craft a digital strategy that works for you. At Wakeford Digital, we are passionate about helping businesses like yours achieve their goals through tailored digital marketing strategies.
Get in touch with Wakeford Digital today to discuss your digital marketing goals.
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